A collection of UX design work showcasing research-driven solutions and measurable impact
Information architecture and content strategy redesign for B2B industrial website. Improved navigation clarity resulting in 38% increase in session duration and 47% more enquiries.
Enhanced shopping experience for fast-fashion e-commerce platform. Streamlined checkout flow and personalized product discovery, resulting in 32% increase in conversion rate.
Website redesign for medical X-ray equipment e-commerce platform. Improved product discovery, navigation clarity, and visual hierarchy for healthcare professionals.
Secure blockchain-based digital voting platform designed to increase trust, transparency, and accessibility in democratic elections through user-centered design.
Complete UX research and design for a homemade meal delivery app connecting international students with local home cooks. Led user research, created personas, and designed mobile experience.